Terms of Use

Effective Date: May 22, 2026

Last Updated: May 22, 2026

1. Acceptance of These Terms

These Terms of Use ("Terms") govern your access to and use of the websites, newsletter, content, products, and community offered by Stand Firm (the "Services"). By accessing or using the Services — including by visiting wearestandfirm.com, subscribing to our newsletter, or purchasing our products — you agree to be bound by these Terms. If you do not agree, do not use the Services.

Please also review our Privacy Policy and our Disclaimer, which are part of these Terms.

2. Who We Are

Stand Firm is currently operated as a sole proprietorship by John Chelf, doing business under the registered Florida fictitious name "Stand Firm," based in St. Petersburg, Florida.

[LLC MIGRATION PLACEHOLDER] — When Stand Firm converts to a limited liability company, this section will be updated to identify [LLC NAME WHEN MIGRATED], a Florida limited liability company, as the operator, and the protections and obligations in these Terms will apply to that entity.

In these Terms, "Stand Firm," "we," "us," and "our" refer to that business; "you" and "your" refer to you, the user.

3. What Stand Firm Provides

Stand Firm is a media, community, and apparel brand for men pursuing sobriety. The Services may include:

• Media and content — a newsletter, articles, and social content;
• Apparel and merchandise — wristbands now, with additional products over time;
• Community and identity — shared language, identity, and (in the future) member-led gatherings and community spaces; and
• Future features — additional offerings we may add from time to time.

We may change, suspend, or discontinue any part of the Services at any time.

By submitting your email address anywhere on the site, you also subscribe to our newsletter, Still Standing. You can unsubscribe at any time using the link in any email.

4. Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding contract to use the Services. Stand Firm is intended for adult men pursuing sobriety. By using the Services, you represent that you meet these requirements.

5. Accounts

The Services do not currently require an account. [FUTURE ACCOUNTS PLACEHOLDER] — If we introduce accounts (for community features or the store), you will be responsible for maintaining the confidentiality of your login credentials and for all activity under your account, and you agree to notify us promptly of any unauthorized use. We may suspend or terminate accounts as described in Section 17.

6. Acceptable Use

You agree not to, and not to allow anyone else to:

• Harass, threaten, abuse, or harm another person, member, or the brotherhood;
• Impersonate any person or entity, or misrepresent your affiliation;
• Scrape, harvest, crawl, or use automated means to collect data from the Services;
• Reverse engineer, decompile, or attempt to derive source code from the Services;
• Send spam or unsolicited messages, or misuse our community spaces when they exist;
• Upload or transmit malware, or interfere with the security or operation of the Services;
• Use the Services to violate any law or the rights of others; or
• Use Stand Firm content, marks, or community for commercial purposes without our written permission.

We may remove content and restrict or terminate access for violations.

7. Intellectual Property

All content and materials made available through the Services — including the Stand Firm wordmark and logo, the taglines "One more day, on your feet" and "You're not alone," our visual identity, designs, graphics, photographs, written content, and the selection and arrangement of all of the above — are owned by Stand Firm or its licensors and are protected by copyright, trademark, and other intellectual property laws.

We grant you a limited, personal, non-exclusive, non-transferable, revocable license to access and use the Services for your own personal, non-commercial use. No other rights are granted. You may not copy, reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any part of the Services without our prior written consent.

Stand Firm's trademarks and trade dress may not be used in connection with any product or service without our prior written consent.

8. User-Generated Content

You may have the opportunity to submit content — such as stories, testimonials, photos, or messages ("User Content").

You retain ownership of your User Content. By submitting it, you grant Stand Firm a perpetual, worldwide, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, display, adapt, and publish that User Content in connection with the Services and the promotion of Stand Firm, across any media now known or later developed.

Where reasonably practicable, we will provide attribution by first name or by a name you specify, and we will honor a reasonable request to use your content anonymously or to remove it from future use. We are not, however, obligated to remove content already published or distributed.

You represent that you own or control the rights to your User Content, that it is accurate, and that it does not violate these Terms or the rights of any third party. Do not submit content that identifies another person in recovery without their consent.

9. Purchases, Shipping, and Refunds

[COMMERCE PLACEHOLDER — applies when the store launches.] Our online store is not yet live. When it launches, the following will apply, and we will finalize the specific timelines and terms below:

• Orders. Prices and availability are subject to change. We may refuse or cancel an order (for example, due to errors in pricing or availability) and will refund any amount charged for a cancelled order.
• Payment. Payments are processed by our payment provider (Stripe) through our store platform (Shopify). By placing an order, you authorize us to charge your selected payment method.
• Shipping. We will provide estimated processing and delivery times at checkout. Risk of loss passes to you on delivery to the carrier. [SHIPPING POLICY DETAILS — PLACEHOLDER]
• Returns and refunds. You may return unused, undamaged merchandise within [RETURN WINDOW — e.g., 30] days of delivery for a refund or exchange, subject to our return instructions. [RETURN/REFUND DETAILS — PLACEHOLDER]
• Defective or damaged products. If a product arrives defective or damaged, contact us at john@wearestandfirm.com within [DEFECT WINDOW — e.g., 14] days and we will arrange a replacement or refund.
• Refund timing. Approved refunds are issued to your original payment method within [REFUND TIMELINE — e.g., 5–10 business days] of our receiving the return or approving the claim.

10. The Giving Model

Stand Firm donates a portion of its revenue to recovery-related charitable causes. This is a statement of our practice and values, not a contractual promise to you, and it does not make any purchase a charitable contribution by you. The amount, recipients, and timing of donations are determined by Stand Firm in its discretion and may change. Purchases are not tax-deductible donations.

11. Third-Party Links and Services

The Services may link to or rely on third-party websites and services that we do not control (for example, our email, store, and payment providers, and external resources we reference). We are not responsible for the content, policies, or practices of any third party. Your use of third-party services is governed by their terms and privacy policies.

12. Important Disclaimers — Please Read

• Informational and community purposes only. All content provided through the Services is for general informational and community purposes only.
• We are not a medical or mental-health provider. Stand Firm is not a treatment provider, medical or clinical service, or licensed counseling service. We are not doctors, therapists, clinicians, or licensed addiction-treatment professionals.
• Not medical advice. Nothing on the Services constitutes medical advice, therapy, addiction treatment, diagnosis, or professional counseling, and nothing creates a doctor-patient, therapist-client, or similar professional relationship.
• Emergencies. If you are in crisis or experiencing a medical or mental-health emergency, call 911, or contact the 988 Suicide & Crisis Lifeline (call or text 988), or the SAMHSA National Helpline at 1-800-662-4357. Do not rely on the Services for emergency help.
• Sobriety is medical territory. Substance use disorder is a medical condition that may require professional treatment. Withdrawal from alcohol and certain other substances can be dangerous or fatal — consult a physician before making changes to heavy substance use. Stand Firm complements but does not replace clinical care.
• Faith-anchored content. Our faith-anchored content reflects the founder's personal perspective and walk. It is not pastoral counseling, spiritual direction, or religious advice.
• No guaranteed outcomes. Individual experiences and results from participation in our content or community vary. We make no guarantee of sobriety, healing, or any specific outcome.

THE SERVICES AND ALL CONTENT AND PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, TO THE FULLEST EXTENT PERMITTED BY LAW.

13. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW:

• Stand Firm, John Chelf, and our respective successors, agents, and affiliates (the "Stand Firm Parties") will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, data, goodwill, or other intangible losses, arising out of or relating to your use of (or inability to use) the Services.
• The Stand Firm Parties will not be liable for any harm, relapse, injury, or outcome related to your sobriety journey, your use of our content or community, or your reliance on anything provided through the Services.
• The total aggregate liability of the Stand Firm Parties for all claims arising out of or relating to the Services or these Terms will not exceed the greater of (a) the total amount you paid to Stand Firm in the 12 months before the event giving rise to the claim, or (b) USD $100.

Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. In those cases, our liability is limited to the maximum extent permitted by law.

14. Indemnification

You agree to indemnify, defend, and hold harmless the Stand Firm Parties from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use or misuse of the Services; (b) your violation of these Terms; (c) your violation of any law or the rights of any third party; or (d) your User Content.

15. Dispute Resolution; Arbitration; Class-Action Waiver

(a) Informal resolution first. Before starting an arbitration, you agree to first contact us at john@wearestandfirm.com and give us 30 days to resolve the dispute informally. Most concerns can be resolved this way.

(b) Binding arbitration. If we cannot resolve the dispute within 30 days, you and Stand Firm agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by final and binding arbitration administered by the American Arbitration Association (AAA) under its applicable rules, rather than in court, except as provided below. The arbitration will take place in Pinellas County, Florida, or by remote means as the rules allow. Judgment on the award may be entered in any court of competent jurisdiction.

(c) Class-action waiver. You and Stand Firm agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of class proceeding.

(d) Exceptions. Either party may bring an individual claim in small-claims court, and either party may seek injunctive or equitable relief in court to protect intellectual property or confidential information.

(e) Opt-out. You may opt out of this arbitration agreement by emailing john@wearestandfirm.com within 30 days of first accepting these Terms, stating your name and your intent to opt out. Opting out will not affect any other part of these Terms.

16. Governing Law

These Terms and any dispute arising out of or relating to them or the Services are governed by the laws of the State of Florida, United States, without regard to its conflict-of-laws principles. Subject to Section 15, the state and federal courts located in Pinellas County, Florida will have exclusive jurisdiction.

17. Termination

We may suspend or terminate your access to the Services, in whole or in part, at any time and without notice, if we believe you have violated these Terms or to protect the Services or others. You may stop using the Services at any time and may unsubscribe from communications using the link in any email. Sections that by their nature should survive termination — including Sections 7, 8, and 12–20 — will survive.

18. Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the "Last Updated" date above and, for material changes, provide more prominent notice (such as an email or a site banner). Your continued use of the Services after an update takes effect means you accept the updated Terms.

19. Severability

If any provision of these Terms is held to be invalid or unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

20. Entire Agreement

These Terms, together with the Privacy Policy and Disclaimer, constitute the entire agreement between you and Stand Firm regarding the Services and supersede all prior agreements and understandings on that subject. Our failure to enforce any provision is not a waiver of it.

21. Contact Us

Stand Firm (operated by John Chelf)
Email: john@wearestandfirm.com
Mailing address available on request — email john@wearestandfirm.com